Following the inevitable growing popularity of movie and television themes, mobile gambling provider Probability plc signed a licensing agreement with Fremantle Media Enterprises that will give it access to these themed mobile device games.
This multi-year contract basically deals with using several highly-popular entertainment shows such as The X Factor, The Price is Right, Play your Cards Right, Blankety Blank, Sale of the Century and Hole in the Wall. All these branded shows will be used in creating slot games designed for the mobile phone.
Probability plc as content provider will develop and then distribute these mobile slot games to its cell phone subscribers. The CEO of Probability plc, Charles Cohen, is extremely delighted to acquire the TV brands from FME as slots games are the most saleable and profitable product segments in their line up. He adds that Probability plc looks forward to these TV brands significantly increasing customer loyalty as the said brands are instantly recognisable and inspire great affection from the gaming public.
