June brings good news for poker fans in certain European markets as The Poker Channel has just announced plans to expand their audience to 17 million homes across the continent. Starting at the beginning of this month, residents of Croatia and Cyprus will have new access to the channel, and existing markets like Poland, Portugal and Germany will be expanded.
Not only is The Poker Channel projecting new viewers, it’s also promising new programming in the form of a nightly segment on live American horse racing. In addition to live race coverage from a number of prestigious East Coast tracks, this one-hour program will include professional commentary, betting guidance, and horse selection advice from industry insiders, including the very trainers and jockeys whose horses will be competing.
The Poker Channel’s Managing Director, Chris White, claims that this development came in response to viewer requests for more sports betting content. While the new stations and many other existing ones will be privy to the time slot change, the UK and Irish channels will retain their poker-centered programming.
